When creating the Smart Fit campaign, we centered it around Thalía, a renowned singer and actress, to represent Latin America’s largest gym chain. Our goal was to showcase her not just as a celebrity endorser but as a timeless icon of vitality and inspiration. In our debut TV commercial, we highlighted Thalía’s relentless energy and passion, emphasizing that the journey to fitness and well-being is continuous and motivating. Thalía becomes a beacon of motivation, encouraging viewers to find their own rhythm and become inspirations in their own right.
